Resimac ​- Case Study

We partnered with Homeloans Ltd, a Non-Bank Lender, to develop a new brand strategy and identity, and to relaunch their business in order to generate fresh leads.
 
Our engagement resulted in Homeloans Ltd successfully re-launching as RESIMAC.

The Challenge

Homeloans Ltd had undergone a merger with RESIMAC and as such they needed to manage multiple brands and multiple stakeholders, and give them a new brand, new name and take them from a multi-branded organisation to a single streamlined corporate brand.  They also needed help in identifying and procuring a PR agency that could execute this in market.

Our Solution

We placed: Senior Brand Consultant; Freelance Graphic Designer
Outcome: The re-branding initiative was successfully launched on time​
Kam was instrumental in the establishment of the recently launched Resimac brand. The detailed briefing process and responsiveness to our feedback led her team to develop brand elements that represent our brand to our broad range of target audiences in a manner that has exceeded our expectations.

Will Keal, Head of Marketing
Australia - Resimac
Our Solution

We placed: PR Agency Procurement
Outcome: Agency selection across two businesses
Engagement: ​Our relationship is long-term with multiple ongoing engagements and placements being made for strategy and digital specialists.
After we initially contacted Kam to ask for any suggestions on PR Agencies to invite to submit a proposal to fulfil our PR needs, she proactively offered assistance with the entire procurement process. We willingly engaged her services and were instantly thankful to for her for ensuring the process was as efficient and effortless. Furthermore, the expertise she provided and the selection process she employed led us to agency selection that clearly satisfied our requirements and that we were unlikely to have reached without her assistance.

Will Keal, Head of Marketing
Australia - Resimac