2020 is nearing its final quarter and I am optimistic that innovation and entrepreneurship will drive Australia’s economic recovery.
Let’s face it, we can no longer rely on traditional thinking for continued growth and prosperity. So, what implications will the recession have on your business success and ‘go to market’ strategies beyond 2020?
I am sharing a few industry reports to help you anchor recommended strategies that are relevant to your business and sector. Namely:
Grattan Institute’s Recovery Book
COVID-19 is the biggest social and economic shock since World War II. The crisis has changed long-term consumer and business behaviour. This implies structural change in the economy.
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International Monetary Fund’s A Crisis Like No Other
Policy countermeasures have limited economic damage and lifted financial sentiment - some bright spots mitigate the gloom. Following the sharp tightening during January–March, financial conditions have eased for advanced economies and, to a lesser extent, for emerging market economies, also reflecting the policy actions. See more >
Financial Services Council’s Accelerating Australia’s Economic Recovery
Proposals to promote growth in the Australian economy as we emerge from the COVID-19 pandemic. As Australia’s federal and state governments meet as the National Cabinet to develop a new economic agenda to get Australia back to work, other recovery plans are being developed by one of the country’s largest sectors - financial services. See more >
The implications for your sales and marketing strategies are huge when it comes to creating competitive advantage and growth. So, use this type of economic data to plan your investment strategies when entering new sectors, markets, segments and targeting customers.
Get in touch if you’d like to discuss your business growth and any resourcing needs.
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