Digital Intelligence Briefing: 2017 Digital Trends

28/2/2017

The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.
The 2017 edition of this research also investigates how committed organisations are to digital transformation, which is intrinsically linked to creating a great customer experience.
The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.
The following sections are featured in the report:

The hard realities of digital transformation
Looking back on 2016
Priorities and budget plans for 2017
Keeping up with customer expectations
Building a digital culture
Design-driven transformation
Looking forward to the future
Fit for the future: three key areas marketers should focus on

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Kam Ozonaran

Kam takes an innovative and passionate approach to building marketing capabilities for businesses.
She has held a successful corporate career and has built successful businesses that have demonstrated her vision and insight across marketing strategy and effective implementation. With keen insight into marketing strategy and implementation, along with an extensive network of industry contacts, Kam is not afraid to dive into unknown waters and pioneer new ways of doing business.

Kam is the Managing Director of Marketing Temps, a marketing recruitment ﬁrm which is disrupting the industry with an agile approach to connecting businesses with the brightest minds in marketing across Australia.

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