Managing Marketing

I am constantly asked by business leaders what do I think is Marketing’s biggest challenge today. My answer before the pandemic, was always to focus on strategy before tactics.

Now with the effects of Covid-19, the challenges centre around how to juggle the pressures of economic uncertainty, budget cuts and employment changes such as reduced hours or remote working.

So, how can you manage flexible teams and reach business goals?

1. Embrace Change and Flexibility to Create Certainty and Growth
It’s a tough time and some tough choices have to be made, however consider what would happen if you embraced what is going on and really jumped on board with flexibility in the work situation and proactively made the switch rather than reactively being forced to do so. read more >

2. Pivotie your marketing while meeting financial goals
During the Coronavirus crisis so far, we’ve been speaking about customer loyalty and business growth during a downturn which is obviously the first thing that comes to mind in critical situations. read more >

3. Building a flexible marketing team
Marketing is an essential part to every business and given the times that we’re in right now it is vital more than ever that we are able to pivot, adapt, and reposition ourselves without cutting back on your essential marketing functions. read more >

Get in touch if you’d like to become a flexible employer of marketing specialists building rock-solid strategic planning and activation.